Is this you?

You are at the idea stage...

Have you been day dreaming of your product sitting out the shelves of your favorite retail store. Have you walked through beauty aisles and wonder where your products will fit? Do you want to own your own business? And do you want to start your journey of being your own boss today?
Watch Intro Video

Meet Iyesis G.

Let's start your beauty brand together!

The Time is NOW!

You are dying to begin your beauty business today but you have no idea where to start. No problem! The Basics course covers all the details you need to know to build a successful beauty brand from start to launch. What does the masterclass include:

  • Financing: The course will show you how to fix your personal credit and get the cash needed to invest in your new beauty brand.

  • Branding: It will guide you through the process of creating a brand story that is unique and most importantly SALES!

  • Aesthetics: The course show you the do's and don'ts of creating an aesthetically pleasing product that stands out on the shelves.

  • Social Media: It will also show you how to build your social media and create an audience BEFORE you have a finished product.

  • Website Development: This course will show you how to set up your website and applications that drives traffic directly to make a purchase.

  • Launch Day: The course will show you how to master launch day and get sales.


How To Build A Beauty Brand

The Basics is an all inclusive course with the details you need to start your beauty business on the perfect foundation. The class is an 11 lesson, on demand course with video tutorials, quizzes and downloadable PDF's. On this DIY journey you will go through an in depth, step by step process of turning your idea into a functioning business that gets sales from day ONE.

BONUS CONTENT: Interactive Ebook: How To Start A Beauty Brand

This the ultimate guide to building your beauty business.

This workbook includes: Financial Planner, Social Media Planner, Product Ingredient Organizer, Website Building Guide and Planner, Influencer Marketing Planner, Target Marketing Guide, guide to do your own public relations, and much more...

Let's chat about the class.

What will you be getting?

You are no longer gambling. You're building a plan.

No one should have to start a business without help.

We have made this masterclass because we know it's hard to get your foot in the door with the beauty industry. As a student of our program we promise to give you clarity, proven formulas, specific vendors, and resources you need to grow. Not only will you get the support from a follow beauty entrepreneur but you will get the high-level coaching, practical advice, and guidance from an expert in the field to put your ideas to action.

Build your beauty brand TODAY!

What are you waiting for?

As a member of the course, we promise to give you:
  • 11 lessons with 6 month access to The Basics: How To Build A Beauty Brand ($2000 value)

  • Business Plan Templates ($100 value)

  • Clean Ingredient List and INCI Terminology Chart ($250)

  • Reliable Vendor List (value $100)

  • Downloadable interactive workbook to plan out your goals, aesthetic, marketing and brand story ($75 value)

Become Your Own Boss Today

We have took the worry away and provided multiple pricing options so you can start your entrepreneur journey NOW!

Is rebranding what you need?

If you already have an establish beauty brand but you want to get more sales than the Masterclass is the course for you!

  • 6 x $260.00

    6 x $260.00The Next Level: Beauty Branding Masterclass

    Exclusive to the Masterclass you will get the guarantee marketing techniques that work so that you can grow your customer base. PLUS...your first 1000 email subscribers.
    Only 6 Easy Payments

Wow! This use to be our sales for the year...

Amber Simon ⭐⭐⭐⭐⭐

It took us a several months to rebrand our website and product line but it was well worth it! This was our sales for a MONTH. this use to be our sales for the year. I can think Ms. Gordon enough! Thank you, thank you, thank you...

The Basics

How To Build A Beauty Brand

  • 1

    Lesson 1: Brand vs. Side Hustle

    • Video: Brand VS. Side Hustle

    • Lesson 1 Quiz

  • 2

    Lesson 2: Mind Your Business

    • Video: Mind Your Business

    • Worksheets: Lesson 2

    • Lesson 2 Quiz

  • 3

    Lesson 3: Personal Finances

    • Video: Personal Finances

    • Worksheets: Lesson 3

    • Lesson 3 Quiz

  • 4

    Lesson 4: Business Foundation

    • Video: Picking A Name

    • Video: Trademarks

    • PDF: Business Insurance

    • PDF: Business Bank Account

    • PDF: Business Email and Phone Number

    • Video: DUNS Number

    • Video: Business Plan

    • Worksheets: Lesson 4

    • PDF: Traditional Business Plan Template

    • PDF: One Page Business Plan

    • Lesson 4 Quiz

  • 5

    Lesson 5: The Products

    • Video: Starting Small

    • PDF: Carrier Oils

    • PDF: Undesirable Ingredients

    • Video: Organization

    • PDF: INCI Ingredient List

    • Video: Testing

    • Video: Pricing

    • Worksheets: Lesson 5

    • Lesson 5 Quiz

  • 6

    Lesson 6: Brand Story

    • Video: Brand Story

    • Worksheets: Lesson 6

    • Lesson 6 Quiz

  • 7

    Lesson 7: Aesthetics

    • Video: Aesthetics

    • Video: Canva Tour

    • Video: Logo

    • Video: Labels

    • Worksheets: Lesson 7

    • Lesson 7 Quiz

  • 8

    Lesson 8: Social Media

    • Video: Instagram Blog

    • Video: Facebook Groups

    • Video: LinkedIn

    • Worksheets: Lesson 8

  • 9

    Lesson 9: Building Your Website

    • Video: Website

    • Video: Photography

    • Video: Design and Layout

    • Video: Homepage

    • Video: Product Description

    • Worksheets: Lesson 9

    • Video: Shipping

    • Video: Applications

  • 10

    Lesson 10: Social Proof

    • Video: Social Proof

    • Video: Testimonials

    • Worksheet: Lesson 10

  • 11

    Lesson 11: Launch Day

    • Video: Pre-Launch

    • Video: Giveaways

    • Worksheet: Lesson 11

Hey, I am Iyesis G.


When I launched my brand, Curly Temple, I had absolutely no guidance on how to build a haircare line. As a result I made TONS of mistakes! I wrote a book and built a course to spill the tea on the secret world of the beauty industry. I plan to teach you everything I did from A to Z to build a product line that you will be proud to stock in any store. I want to help inspiring entrepreneurs launch and grow their online beauty products on a solid foundation so you can gain consistent revenue allowing you to live a life of financial freedom.

Frequently Asked Questions

  • How long will I have access to this course?

    This course will available for your use and review for 12 months.

  • How is this course structured?

    The course is structured as video tutorials and downloadable worksheets that can be completed on your time.

  • How long will it take to finish this program?

    The time frame it take to finish this program is completely up to you. If you are aggressive you can have your business up in running as quickly as 90 days.

  • What if I already have an establish brand?

    If you have an establish brand than the basic course is not for you. Please review our pricing options for our Masterclass.

  • What level of support will I receive?

    SMH Branding is dedicated to helping you succeed. The class sizes are limited so that I can work as closely as possible with each student. You will have the opportunity to ask questions and receive support via email.

  • If I am just starting out, can I still sign up?

    Absolutely! In fact this is probably the best time to sign up when you are still in research mode. Most entrepreneurs waste so much time and money by re-inventing the wheel instead of getting direct guidance. This program will help you be clear about your plan whenever you are ready to launch your brand.