Course curriculum

  • 1

    Week 1: Getting Started

    • 5 Brainstorming Tips

    • Create A Mind Map

    • Brainstorm Worksheets
  • 2

    Week 2: Make a Plan

    • Business Plan

    • Business Plan Check List

    • One Page Business Plan

    • Traditional Business Plan

  • 3

    Week 3: Write the Story

    • What Is A Brand?

    • Examples of Great Brands

    • Brand Story Worksheet
  • 4

    Week 4: Create Your Aesthetic

    • Video: Aesthetics *Masterclass Freebie*

    • Why Are Aesthetics Important?

    • Understand Design Styles

    • Ensuring Brand Consistency

    • Components of a Great Brand

    • Aesthetic Planner
  • 5

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    • Get Feedback